Dingera Creek

Dingera Creek was chosen as inspiration to honour Purebaby’s Australian ownership and origin as well as their preference for Australian grown materials and products.

The design was influenced by Dingera Creek which is located in Southwest Queensland. Here, the creek flows through an arid landscape. The creek bed is shaded by green trees and surrounded by vibrant desert plants and flowers. Its natural beauty is found in its form, the shapes provided by nature, as well as the colours of the creek, trees and flowers.

The aim of this design was to create an aesthetic that flows, much like the winding flow of the creek. Colours for this design are reminiscent of those in the Australian desert landscape, creating a calming and welcoming feel to all ages and buyers.

The design for Purebaby Dingera Creek is innovative, engaging and targeted at future retail trends. This has been achieved by the use of neutral colours and tinted pastels predicted for future clothing trends within the joinery elements. The unique flooring feature of the epoxy ‘creek’ will create visual interest from outside the store and draw customers in. 

Attention has been given to 3D spatial elements with the inclusion of dropped ceiling features and special lighting. Sustainability has been considered an integral part of the design process by designing flexibility into the fittings and fixtures so the layout can be adapted to new seasons and promotions. All of the specified materials including timber panelling and epoxy flooring have been locally sourced and are made here in Australia. All lighting selected to go throughout the store are all fitted with LED bulbs to minimise the energy usage.